![]() Furthermore, two of the biggest cohorts, millennials and Gen Z, would be entering or have reached their prime working years over the next decade, rendering more purchasing power to these digital natives.Īdvancement in digital technology, especially the impending roll-out of 5G, is likely to transform not only the way media is consumed, but also how businesses operate and appeal to their audiences. By 2030, the number of broadband connections is estimated to grow to a billion, according to a report by KPMG. New Yorkers in the vicinity of the famous Flatiron Building were able to snap and share photos/videos using Snapchat’s geo-located AR lens, which perched an ice-dragon atop the city’s iconic building.Īs one of the largest and fastest growing markets for digital consumers, India is home to nearly 1.2 billion mobile phone subscribers and over 580 million broadband internet subscribers. Earlier this year, HBO used Snapchat’s AR lens to promote the final season of Game of Thrones. Real, relatable user experiences panned out through candid, impromptu stories make an instant connect with other like-minded consumers. By encouraging users to create a brand-related story, you actually let them spread the word on your behalf. There’s also much buzz about user-generated content (UGC). Meanwhile, online food delivery platform Swiggy was able to add new users and increase mobile install counts through ads on Instagram Stories. Brands such as Myntra, Snapdeal and ShopClues are exploring these formats across various platforms, including the popular video app TikTok. Stories have opened new doors of interaction with audiences to keep them actively engaged, and there are myriad of options available - be it through polls, Q&A sessions, ratings or other features such as geo-location filters or tags, countdown tickers and augmented reality (AR) tools, among others. ![]() ![]() For instance, when Dunkin’ Donuts promoted its doughnut fries with an interactive poll in its Stories ads on Instagram, more than one in five users who saw the ad voted. Being temporary, stories build up a sense of urgency, driven by FOMO (fear of missing out) and spur an almost immediate response from the user. Attend to Vivo’s plea on frozen accounts: Delhi High Court tells EDĮphemeral stories hold great potential particularly for brands looking to maximise their audience reach and boost consumer engagement.
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